>Perfect Weekend – II
>After the wonderful response on the beginning of the perfect weekend, and the complete approval of the rest of the post, here i am with the continuation. Continuing from the previous post, where I left you all eating at comesum at 3:30 in the morning. My friends then thought of getting back home, though I […]
>Perfect Weekend – Humble Beginning
>While in college I don’t remember ever waiting for a weekend. There everyday was like a weekend, and every weekend was like any other normal day. Simple, if there are impending assignments, deadlines, exams the weekend is spent in the library, and if there is nothing of that sort any day could be a Sunday. […]
>Awesome Monday
>Its been more than a month here at Delhi, and after those initial hiccups I am now completely enjoying the stint. The days are filled with learning the nitty gritties of the processes and systems in selling chocolates. And the weekends are filled with loadsa fun and frolic. The campus setting is all recreated, what […]
>INDEX’08
> INDEX- Information through Disguised Experimentation – this effort is aimed at tapping into the sub-conscious of the consumer. Businesses try to do this using conventional marketing tools, but at a high cost in terms of money, time and the inevitable biases that creep in. INDEX is IIM Lucknow’s endeavour to provide to the industry […]
>MTV Marketing
>MTV has managed to be the youth icon for a decade or so now. (Ah! it voted Orkut as the youth icon last year, though ) It has been showing some really creative products, and it reflects in each and every activity of theirs. MTV managed to keep the buzz alive on its flagship hugely […]