Pandeymonium – Book Review
What name comes to the mind when someone mentions Indian Advertising? Piyush Pandey. The award winning head of Ogilvy and Mather and now the recipient of the PadmaShri, Piyushhas proven again and again that he is the go-to person for ideas and fresh thinking. The book begins with a song, in a typical piyush style, […]
A matter of Rats – Book Review
Amitava Kumar. The name demands respect. and book with his name on the blurb commands immediate attention and possibly a call to action. To read it immediately. As soon as i had discovered this book, at an airport book store i guess, i knew i had to read it. It was written by Amitava Kumar, […]
The Seeker – Book Review
I remember reading Karan Bajaj’s books many years back. Sometime in 2009 i think. Keep off the Grass was a fresh campus story, unlike the wave of the other semi-autobiographical love stories in campus books that did the rounds back then. I also read his second book after the first one, and was mildly disappointed. […]
Predictably Irrational – Book Review
Economics for the masses. This is how I classify this book. Freaknomics made this genre famous, and introduced millions into the everyday Economics. Having said that, this is not a book on Economics. Don Ariely, the author, has this unique style of writing which makes one feel that he knows him for years. This is […]
What i talk about when i talk about running – Book Review
Haruki Murakami. Counted among the world’s greatest living novelists. This warranted enough interest to immerse in his world to realize the magic. After going through the entire bibliography of his English translated books, I picked this one up hoping to further motivate myself to prepare to run a marathon. The person is Inspiring. After all […]