Pandeymonium – Book Review
What name comes to the mind when someone mentions Indian Advertising? Piyush Pandey. The award winning head of Ogilvy and Mather and now the recipient of the PadmaShri, Piyushhas proven again and again that he is the go-to person for ideas and fresh thinking. The book begins with a song, in a typical piyush style, […]
Konjo – Book Review
Recently while browsing a book store, I stumbled upon this book with a weird name which immediately attracted my attention. The subject seemed interesting and relevant, and I ended up buying the book then and there. Konjo, which in Japanese means – “The Fighting Spirit”, is the story of Dentsu’s entry into India and is […]