>INDEX’08
> INDEX- Information through Disguised Experimentation – this effort is aimed at tapping into the sub-conscious of the consumer. Businesses try to do this using conventional marketing tools, but at a high cost in terms of money, time and the inevitable biases that creep in. INDEX is IIM Lucknow’s endeavour to provide to the industry […]
>VLCC – Don’t venture anywhere close!!! PART 2
> Well, coming back to the beautician, a well dressed middle aged lady with looks of a doctor. Efficient acting I say. Even she exchanged the customary pleasantries (guess it is part of their training), asked me to be seated in front of the machine. I got excited. Wah! At last some action is about […]
>VLCC – Don’t venture anywhere close!!!
>VLCC?I was never a metro sexual kinda person, to be thronging such places for external beauty. My visit to the barber was all that I actually did for the looks and even that just I look presentable. People staying with me would vouch on the fact that it is easier to live with the Taliban […]