>Amnesty International (commonly known as Amnesty or AI) is a Western based international non-governmental organization which defines its mission as “to conduct research and generate action to prevent and end grave abuses of human rights and to demand justice for those whose rights have been violated.( Source: Wikipedia)
The motto of the organisation is – “It is better to light a candle than to curse the darkness”
The recently concluded Beijing Olympics were spectacular, no doubt about it. Beijing Olympics was the platform China had created to showcase its might, its arrival to the world.
Amnesty tried its full might to highlight the human rights issue in the nation through this platform.The Chinese authorities pledged that human rights would improve through the hosting of the Games. Amnesty swears to hold them to their word, particularly in areas linked to preparations for the Olympics judging their progress and inform the world. The core aim being to assess the impact of the Games on human rights in China, to highlight important related issues and to get the world involved.
When i first saw these ads, had not heard much about amnesty and its activities, nor much about the grave Human rights issue in the neighbouring country. The ads have striked an emotional chord and have gone down well conveying the message in quite a relevant manner.