Category: Review

  • >Wake Up Sid – Movie Review

    >Last weekend once agin was an extended weekend – thank you bapu. So me along with my roomies decided to watch Wake up Sid. Now I realize it has been really long that I have actually reviewed a movie. Not that I have not seen any. The last three months I have seen the maximum number of movie, if the number of movie/ week is calculated for any period of my life. Huh! An MBA makes you this.

    now the review.. (chuck the globe, i care a damn about your movie outings!)

    This movie is different from other karan johar ventures. It takes inspiration from Dil Chahta hai, Rock on and the types. It is about the today’s world. Today’s youth. Today’s generation and their problems.

    It is about a coming of age we all go through. It’s a film that instantly strikes a chord because it’s full of snapshots from our own lives.

    Sid is a grown-up kid, not a “man”, as he is often told by his good friend Aisha. Sid is a rich, lazy, unmotivated slacker from Mumbai. Between the kid and the man lies the struggle to find one’s identity, a struggle to figure out what is it that one wants to do in life.

    When college days are over, it’s time to think beyond i-pods, parties, get-togethers and to chalk out a career. “But why?” He can, because he’s got a rich dad who even tries to lure him into his business with the promise of a latest Porsche as a gift. And the next thing you see is Sid sprawled on a chair in his dad’s office, munching on a pizza and yapping on his cell. A grown-up kid not willing to wake up to the altered reality around him.

    When Sid flunks his college exam (and it feels terrible trust me!) he finds himself in a tight spot. Tired of being taunted by his parents, he leaves his home and moves in with his best buddy Aisha, who’s come to Mumbai to be “independent”. There, living with Aisha , Sid is confronted by his harsh reality. He can’t cook for his life. He doesn’t have a job. His credit card is blocked. And on top of it all, he finds that he’s carried the disorder of his own life into Aisha’s. It’s time to wake up. “ hello good morning”.

    one can karan for those high rise moments which would draw a person to the theatre. For instance, that scene when Sid is photographing a mother cuddling up her kid. In a flash Sid becomes aware of his own love for his mother

    Wake Up Sid is a light hearted movie that will make you smile. Full credit goes to Ranbir Kapoor and Konkana Sen Sharma’s flawless acting. Ranbir spellbinds you with an endearing act like his expression by using his eyes, his voice, his oddly-pitched laugh and the tiniest of tics to make a flesh-and-blood character out of Sid.

  • >ZooZoo’istan

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    Tonight after a battle for more than a month, the best team is about to be crowned. The IPL final is scheduled for tonight, and DC and RCB – the bottom two teams in the last season are battling out for the top honours. I am sure this would be some soothing news for SRK, and his KKR. They can expect to sweep the IPL, next year.

    It was a wonderful 5 week odd thing, and a complete entertainer. The evening talk at the beach was totally filled with animated expressions of the previous day matches, and we even had to go to the extent of rescheduling our timings at the beach, depending on the IPL matches.

    Who won, who lost? Who was the gainer, who was the loser? These are all cases for analysis by better cricket enthusiasts than myself, who just watches the match if there is no better thing on TV, or the remote control happens to be in my brother’s control. Whoever wins tonight – The clear winner all along the way is – the ZOOZOO’s. Yes, welcome to “ZOOZOOistan.”

    Vodafone has managed to come out with such fine simple ads, that these slim legged egg headed creatures have caught the imagination of the whole nation. Everywhere people are talking about this new mascot. Forty-four years after legendary filmmaker Satyajit Ray created the iconic dwarf Ang, which was adapted by Hollywood director Steven Spielberg as the E.T., India now has a new cult of queer beings – the Zoozoos.

    In the first place – What is a zoozoo?

    Zoo´zoo`

    n. 1. (Zool.) The wood pigeon.

    This is the dictionary meaning.

    Some find these cute characters similar to aliens, others say they are just cartoon characters while there is a huge majority who just does not know what to make out of it. Yet, the white, funny creatures have been invading us on the huge screens all through the IPL.

    Vodafone has managed it again – last year’s IPL saw HAPPY TO HELP, to promote their customer service, and this year the ZooZoo’s to convey the value added services (VAS) offering in each of the commercials.

    The best part being the many number of different ads being aired. About 30 odd ads are having been created so as to maintain the interest and create a spur. It’s no mean feat to unleash so many commercials at a go, with the risk of consumers not grasping them as fast as the brand churns them out.

    Media spends and visibility for brands peak during the IPL, so no doubt Vodafone obviously wanted a piece of the pie. Ogilvy – the ad agency behind these characters and ads, experimented with several characters and finally took its love for the term ‘egghead’ one step too far, creating characters that don the colour white (with black dots for eyes and a mouth), have heads resembling eggs, and disproportionately thin bodies. You egghead!

    The idea was to tell the VAS stories in a world akin to, yet different, from humans. The creatures were then given a characterisation: they are to lead simple lives, speak a language of their own (something that sounds like gibberish), move in a certain way, and even emote like human beings, with big frowns or big grins to do the trick. The execution is almost like emoticons.

    The naming of them as “the Zoozoos”, has no science to it – the name is just something fun, memorable and catchy, and not a clever one that’s difficult to pronounce.

    Zoozoo trivia: Ironically, nowhere in the communication does the Zoozoo name pop up.

    Making of the Zoozoo

    As thought initially, No, they aren’t animated characters created using the software at www.makewebvideo.com/en/templates/logo-stings. They are human beings who were made to wear body suits. The design of the characters is such that one gets fooled into thinking it is animation. It is ‘live’ animation!” The emails of the pictures of the people behind the masks have been doing rounds of late.

    A fabric with wrinkles would have shown when the characters moved, thereby shattering the illusion of animation, so a more thicker fabric was chosen as it was more practical.

    Zoozoo trivia: human head would typically reach up to the mouth level of this giant Zoozoo head.

    The thin limbs, contrasted with big bellies and a bulbous head, all add to the illusion that these creatures are ‘smaller’ than humans. Sets were created to suit the size of the Zoozoos. Cinematically, this ‘size’ was a trick: the creatures look smaller than they actually are on screen, to portray a different world of sorts. For this, the speed of shooting was altered. They were shot on a high-speed format to make them look the size that they do.

    Even in the digital world

    In the digital space, Zoozoos are currently featured on a specially created microsite, where one can partake in quizzes and contests, including the ‘What kind of Zoozoo are you?’ quiz. Each Zoozoo has a unique set of characteristics and traits allotted to it. The microsite also allows for goodies to be downloaded (including wallpapers, screensavers and ringtones), and offers details on the IPL. With a specially created YouTube channel on the site, the TVCs are provided there for people to watch and share.

    Apart from the microsite, a Zoozoo fan page has been created on Facebook, which has more than 220,807 fans (on Sunday, May 24, 2009 at 4:09PM. Dude, the number is increasing exponentially every day!), who have access to special tag-me images, Zoozoo sounds (such as Zoozoo laughter and music tracks) and ad previews.

    The page creators are clearly facebook savvy. They have uploaded albums, shared links and even created innovative zoozoo type products based on popular trends on facebook. That ludicrous “tag your friends into this sheet of cartoons depicting personality stereotypes” craze for instance. They have created two (admittedly very cute) pictures various zoozoos depicting personality stereotypes for people to tag. Hats off. Not only are the page managers homing in on a popular trend on the social networking site, they are also pulling off a clever piece of viral marketing. Now as more and more people tag their friends on these pages, it would just increase the brand recall of the campaign.

    People are also following Zoozoos on Twitter and get updates whenever new commercials go on air.

    So, from the famous hutch pug, to zoozoo’s now, Vodafone here has a complete winner.

    Awards

    The cannes and other advertising and marketing awards can wait. The zoozoo’s have already earned its first award – People for Ethical Treatment for Animals (PETA) 2009 Glitterbox Award, for taking advantage of humane alternatives to the use of real animals in their ZooZoo ads.

    The “Pug” commercial led to viewers purchasing pugs, and breeders cranking out as many puppies as they could. Later, when the appeal wore off, the dogs ended up in shelters or were abandoned. So you know what needs to be donw for the award:

    1. Create an ad using animals and publicize them
    2. Create your next ad again with the animals.
    3. One more with the same animals..
    4. Now create an ad, with equally random creatures but no animals.

    While the zoozoo’s are there busy creating a spur for Vodafone, there is this one guy who just can’t keep out of trouble – Varun Gandhi. Even after winning the election, he realized he was not being talked about anymore, and there he is misbehaving with journalists.

  • >Movie Time

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    Joblessness, or rather having an offer in hands in these times of recession, really gives one a lot of time to spend on things one always wanted to do.

    I have been quite jobless in the last few weeks, and I would like to believe that I have spent them quite effectively. I had this “7 things to do before I post-graduate”. Going at this pace I doubt if I would be able to even complete half of them. Maybe three, but well, that is still less than half right?

    Movies were never in the radar in these SEVEN THINGS, but have been quite involved with them. What other activity demands one to just stare at the screen, sit on the chair or lie on the bed in the blanket, looking into the happenings or rather tragedies with other people’s lives? MOVIES. Have seen quite a few of them of late, and here I would like to review them for your benefit (or is it just to keep track of all the movies that I have seen?)

     

    • The internationally acclaimed film by Danny Boyle about the rise of jamal Malik, an indian Slum Dweller, winning millions of rupees on a TV reality show. It shows the streets of Mumbai, and its slums very well. The actors were all fantastic, and A R Rahman’s music needs no more certification after winning all the major awards. Jai Ho!!

      Rating: 9/10

    • Pakistani movie about the difficulties of Pakistanis and muslims in general after the world trade center attacks. The different tracks running at the same time and their proper integration into the main theme is very appealing and makes the movie quite entertaining.

      Rating: 8/10

    • One more from Will Smith and Gabriele Muccino after The Pursuit of happiness. A heart touching saga of an IRS agent and his way to exemption, is exemplary. The last scene especially with Will Smith finally achieving his objective and his revelation of the real motive is heart rendering.

      Rating: 8/10

    • It has been a dream since time immemorial to age backwards. To get younger as we grow old. To maintain the same physique and strength of youth even after a person gets old. This movie explains this dream and very beautifully in that. A small young boy, born old with weak legs and wrinkled face has this curious thing going on – He gets younger as he grows older by age. The screenplay in the form of narration by an old lady keeps up the grip of the story, and the tragic end of Benjamin is amazing.

      Rating: 7.5/10

    • Clint Eastwood can be bet with any amount of money. Here Mr. Eastwood not only directs but also acts, so Sone par Suhaaga (double benefit). An aging Clint Eastwood helps a young teenager of his neighbourhood after the young lad steals his prized possession – Gran Torino. It gets disturbing in parts in the later half of the movie when the neighborhood is attacked and the lad’s sister raped. The ending is again touching.

      Rating: 6.5/10

    • This is touted as the most talked about film of the decade – 80’s. It very well is that engaging. After finding a severed ear in the fields a guy complains to the local police but then decided to search the crime himself. He is joined by the detective’s daughter herself in this journey and they both discover a whole underworld kingpin lying in their neighbourhood. It is quite disturbing for the nudity and the sexual violence it portrays.

      Rating: 6/10

    • A real timepass movie if you have nothing else to do. A fat paced comedy about 5 couples about one sexual encounter. It can serve as a good reminder to young couples and help them better their sexual lives. The movie is not all that grose, though the title suggests so. A better title could have fared the movie a better response. The present title at the first reference gives a feeling of it being a porn movie.

      Rating: 6/10

    • Angelina jolie has done a great job, and she perfectly fits the bill of looking like a LA woman in the 1920s. Jolie reports about her lost son to the police and after a few days a boy is returned to her. At the very first notice she identifies, ” no, he is not my Son!”. The corrupt police pass on some other kid as hers and convince her into that. One more Clint Eastwood gem and it completely holds the attention of the watcher all across the movie.

      Rating: 6.5/10

    • Zack and Miri are the best of the friends and stay together. To overcome their financial problems they decide to make a porno movie and solve all their problems. In the process they discover the hidden love for each other. It is a light comedy and has quite a couple of hilarious situations.

      Rating: 6/10

    • Two successful women are sick of dating, relationships and all the emotional baggage along with it. They decide to hire two guys to their house strictly for sexual purposes. No strings attached. As the movie progresses the relationship becomes more than a sexual one, and graduates to love. A fresh original story and it is fun.

      Rating: 7/10
      So, not this does with the movie review for the time. I am also engrossed with the HEROES Series to keep myself more occupied. Smirk!

  • >Confessions of a Medical Mind

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    One more review post. This time of a blog.

     

    My friend here at L, Abhinav Akhilesh (aka Doc) has started a new blog based on his upcoming book.

    The book is about the story of a medico student, or so it seemed from the blog.

    I request you all collegian readers to please have a look at the blog and provide Doc with some constructive feedback.

     

    An excerpt from the blog:

    “Baap kya karta hai aapka?”, the balding professor thundered.
    And, suddenly everything went blank.
    It was 2003, and a nubile 16 year old Rakshita was having a hard time deciding what stream she wanted to study after her secondary school. Her application to an International School of debatable repute had been accepted, but her family wanted her to stay in India. They had just shown her an advertisement for admission to arguably the country’s best school. Rakshita wondered, was it the case that her parents wanted a trophy for the showcase in their house? A daughter who had been accepted at the Delhi Public School, RK Puram, noted widely as the toughest school to get into in India. But she quickly settled for the fact that no parent ever wants anything for their child unless they feel it is for her own good.

    (Source: Confessions of a Medical Mind)


     

  • >VLCC – Don’t venture anywhere close!!! PART 2

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    Well, coming back to the beautician, a well dressed middle aged lady with looks of a doctor. Efficient acting I say. Even she exchanged the customary pleasantries (guess it is part of their training), asked me to be seated in front of the machine. I got excited. Wah! At last some action is about to happen. Well, she asks me to look at the screen, while she had a rod shaped camera, which she thrust on my face. After doing this at four different locations on the face, she declared that I had a dry skin. Wha? I can see that. You don’t need a camera to say that. I told her sarcastically – “Even my hair is dry!” She again started off with the rod and placed it at four different locations on my head, and declared “Yes, Indeed“. Baka joked, “That is because he has lots of alcohol“. The lady immediately picked it up and started, “Yes, see here in the front part of your head, this gets directly affected by alcohol, and thus it is drier. Needs to be like a tight rope.. blah! Blah!” BullShit.

     

    Mrs. Yogita now suggested that I meet the trainer at the Gym. I admitted, “Well ma’am, enough of these GLOBE sessions, we have lots of them on college. I can even find the same info online, and if required myself take a session. Let me know if there is some action happening. Some tangible activity, that I can speak about” She declared, “NO, today all our people our busy” and again pointed to the voucher stating for a prior appointment. I persuaded her, and she asked me to come back in an hour. Okay great! Talking about this Mrs. Yogita as soon as I and Baka first saw her we smiled at each other and hushed in Telugu, “if she herself looks so bad with a pimple affected face, a skinny posture, and an awful smile, how possible could she treat others to look good.” I tried to reason, “Come on Baka, Doctors themselves need not be perfectly in shape to be able to treat others. Look at our Doc – our Batch mate“.

     

    Now I need to frikkin’ wait for the damn service for one complete hour. We go out ganjing. Already full with the biryani we don’t feel like eating anything, and just while away our time wandering across the mall. We get back to the VLCC centre at 5:45PM, in forty five minutes itself.

     

    After a fifteen minute wait there, we get this opportunity to meet the busy Mrs. Yogita. She expresses in despair that everyone is still caught up. She offers to arrange a meet with the trainer. Well, something better than just waiting and watching oversized aunties inn their gist to get back to their old sexy days. We went to the gym. A crap small room, filled with treadmill, and just having a couple of weights. I swear the IIML gym is better. The trainer – a bellied person, trying to look smart by conversing in English. And again the same pleasantry – “How are you sir? What do you do?” I reply, “I am a student at IIML“, and the conversation carries on.

     

    I guess this initial pleasantry is to gauge the worthiness of the client. If it is a HNI, give more time, else just shove him off. He shows me the equipment. “Dude, it is not my first time to a gym“, I mutter to myself. And then he explains, “Body building is an art. It requires much more than will and dedication. It requires passion, earnest enthusiasm, .. Blah! Blah!.. “. “Dude, I have heard this lot of times, tell me something tangible“. He starts off again, “It is important to have a good diet and a pleasant mind. Sleep is also necessary.. blah Blah!“, “Stop stop dude, I know that. Tell me something that I can practise back in campus.“, I say politely. He starts, “It requires a personal trainer to tone up the body. Here I would tell you something, you would do something, and then that would spoil my name and reputation (Does he have any?), as people would think I suggest these kind of wrong exercises. So I suggest you join in our three month program, I promise I would develop your body into a well toned full of muscles.”

     

    The last part of the talk was in Hindi. I guess his sales pitch has been trained upon him in Hindi. I bid him a good bye, with a promise to think about it. Think? Ba*&^!!

     

    Then I get back to the waiting zone, looking at their clients. Here I would classify the customers into three categories:

     

    1. Wannabies – Rich spoilt teenagers. The ones who don’t mind spending a grand or two just to get that streak or that curl before that all important party of their cousin’s birthday.

     

    1. USA – Un Satisfied Aunties. The ones whose husbands toil out hard all day in the office, and they spend it all on kitty parties. Looking slim trim and tones is secondary. Going to VLCC itself is a status symbol for them.

       

    2. OUU – Over Used Uncles. The rich ones, mostly those who have inherited wealth from their family. After a particular age, and having earned enough, these people believe that they need to look younger to their teenager son, and start dressing in Goa tees, loose jeans and even try to impress in their broken English.

       

    (I am thankful to Mr. Rajeev Kumra, our service marketing prof. at IIML to have suggested these classification titles which seemed very apt in this situation.)

     

    Now after enough of waiting, even Mrs. Yogita I guess feels bad, and falls to our patience. She is convinced that these guys here are determined to get something done, and offers something to talk. I ask if a facial would be possible. Baka tries pitting that this guy is going to Jaipur to attend a wedding, and in very high probability may get engaged. So he needs to look good. Please get something done. She replies,” Sorry Facial is not included in the voucher“. Thank you Baka for making it clear in the beginning itself that we not paying a single paisa more than the voucher amount. I am frustrated to the core, “What the fuck is allowed in this God Damn Voucher?“, I say to myself. She reads the frustration, and applies principle 23 of Customer Servicing – Give something to the Customer when he reaches threshold of breaking out. Remember hannah’s case in Data mining.

     

    So Mrs. Yogita announces, ” You can have a face wobble. It is about.. Blah!“, “Okay“. I am in no mood to hear what it is. She replies, “Please wait!” After about 15 minutes, she returns and asks me to come inside, “Ah! Finally” I ask Baka to wait and I enter. Well, I am asked to wait here now. Thankfully a short wait. And then I am called to the facial – 1 cabin, and asked to lie down on the bed. Looks so much like a hospital and it is a beauty clinic. The similarity is just the word clinic I am sure.

     

    Lying on the bed, the guy there starts off with routine initial pleasantry. Damn! Now I am irritated with this. Please give different lines to different people, at least at different levels. The head of the clinic asks the same memorised question, and so does the attender. He applies some mint flavoured cream, which felt really cold in this winter. Wish I was availing these services during summer. At least the mint cream would have been worth the effort. After the mint cream, my face is again cleaned back to normal, and I all the time presume that yes! Now I have the Hrithik looks. The guy there then applies some cream, which looks like scrub and leaves it all over the face.

     

    After leaving me and my face smeared with cream all over for more than ten minutes (the guy must have felt a sudden urge to smoke) the guy comes back with a huge machine. He nearly burns my face with all the steam from some machine. Then he holds two tong like things and starts giving me mild shocks on the face. Shit! I was scared. “Please please I would pay, don’t give me a shock treatment“, I wanted to shout. But, I preferred being silent. After sometime when the pain started getting unbearable I asked him what it was. He replies calmly as if this is something I get done everyday – “Nothing sir, it helps tightening your face“. I was like, “yes, it would. You are burning half of the cells on my face“. After the Shock treatment for 10 odd minutes, he starts wiping my face and all the cream over it. I was happy, “yes, it is finally getting over“. I could not have been more wrong. He again applies some white cream and leaves me, while he takes away the huge machine from the cabin. “Ah! No more shock treatment“. He comes back and then after removing this strange white cream, he applies the mint cream that he first applied. The mint cream was probably some kind of solution to disable me from feeling anything more on the face. After removing the white cream I was finally told that it is all over.

     

    The guy exchanges pleasantries and asks me if this is my first session. I reply, “Yes, first and probably last“. I don’t want to condition third degree on myself voluntarily. I walk out of the cabin. The guy was actually pushing that I actually take the face and hair treatment packages both. Each of which exceeds 5000 bucks.

     

    After the session, I walk jubilantly to Baka who controls his laugh in vain. He chuckles and asks, “Dude, where were you all this time?” I reply, with lots of pride, “Getting a face wobble done“. He satirically mocks that I don’t look any different. Huh! So much, for one complete hour of pain and misery inflicted by the process, not to forget the wastage of time.

     

    We are then led to the same Mrs. Yogita’s cabin who greets us with all enthusiasm. She chats normally and agrees to extend my voucher till my next visit. (She probably realised that this did not make a good conversion of a voucher holder to a permanent client). She then also tries to cross sell the hair cut and shave service, which again is not included in the voucher. I excuse myself with the promise that I would return back.

     

    I walk out of the centre at around 7:30, quite unsatisfied.

     

    Update: I got a call yesterday from the customer care at VLCC asking me for my feedback (Desperate attempts to convert me into a permanent client). I reply back rhetorically and express my despair with the whole affair. After some time I am again called by someone senior who tries to pacify me. The second customer care executive or whoever she was even offers to include all the services in the voucher and requests me to the come to the centre once again. NO!! I don’t want to risk whatever minimal looks God has bestowed on me. Whatever minimal this looks might seem. I at least look like something Human.

     

    Some comments on VLCC on the internet,

     

    ” .. thanks to this fat punjabi women. A few years back Ms Luthra promised white complexion a la Michael Jackson and created a frenzy and a furore. Now she is claiming a world record in achieving 82 Kgs fat loss. But the reality is very sad. I have seen a patient too weak even to walk, skin hanging in folds and on the verge of heart collapse after record breaking fat loss through chemical diets and apetite suppressants. There should be combined public opinion to ban such kind of unhealthy practices. The best way to weightloss should be under a medical supervision. A healthy lifestyle, excercise and a beautiful mind is all it takes – not some dumb blonde with hobby course certificates from foreign countries. i’ve closely seen how it all works and some people may view it as libel etc. but I have seen one of my friend’s suffering and I feel I must tell others as well.”

     

     

    “..I took the Bridal package at VLCC Koramangala, Bangalore. I am EXTREMELY UNHAPPY AND DISSATISFIED with the kind of service being provided there. The only thing they are interested in is how to take out money from the customer. Once they are done they are least interested in attending the clients.i have spent 22K. But I didnt see single improvement. I have spent so much money there that I cant even afford to take the service from other parlour and nor I have the time to take the service as my marriage date is 27th April.

    Some of the incidents I would like to mention:

    1. Thrice i was given appointment during weekdays. After attending office when i reached there, the attender told me that she cannot provide the service as some or other has to leave early. I literally had to request them the provide the service as it was a bridal package and i couldn’t postpone otherwise I ll not be able to complete all the sessions.

    2. Even after taking the appointment for almost every session I have to wait for 1/2 an hr to take the service. so most of the time my waiting time is more than the time spent on giving services.

    3. Most of the time staff remains busy in their cat fights, and least bothered about the client waiting to get the service.

    4. Once I was given an appointment for hair spa. n no body was ready to do the service that time. When i forced for that, a new girl who didn’t know abt the treatment was appointed to do the service.

    5. I took the micro derma treatment costs 15K. I was assured that i ll see at least 40% relief. But after 2 sittings of the treatment, some other doctor started taking the session the and she told me that i should have taken the glycoloc peel and this treatment may not give any relief. Now i don’t have time at al to go for some other treatment. I would request to take action against them as the staff at VLCC, Koramagala is spoiling the image. I would never ever recommend anybody or take the service from VLCC. “

     

    Okay so it was not only me at the receiving end. Some Solace.