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You are browsing the site archives for December 2012.
I have been in Marketing for the last one and a half year, and in FMCG for the last three and a half years. During campus days I did a lot of ad reviews, but since then have consciously avoided the same worrying conflict of interest. But this one is just too likeable. For once, […]
December has been one helluva month. A quick day trip to Ahmedabad in the first week of December, and then a week long trip to Gurgaon. Yes! Mentioning Delhi shames me! On the fateful day of 16th December, I was in Delhi and was scheduled to return back to Mumbai. Little did I know that […]
After reading Sidin’s first two books, and following his blog for a long time, reading this book was an obvious for me. I had pre-ordered this one online, and was waiting eagerly to grab my hands on it. The book 1 in this trilogy (are there more Sidin?) sets the pace and the characters beautifully. […]
Autobiographies have been my favorite genre for a long time. More so if the story is more of a general recount of happenings during a particular stint rather than a history of the entire life of an individual. Inside Coca-Cola: A CEO’s life story of building the world’s most popular brand, By Neville Isdell perfectly […]
There are many reasons we pick up a particular book. Reasons ranging from nice cover, to good reviews, we have all been there done that. One of the most pivotal reasons buying the book is – the author. After having read Ravi Subramanian’s all previous book, I was eagerly waiting for this one, and I […]