Tag: Uncategorized

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What is an election campaign doing here? Nah! Its not about elections out here in campus.

Amit varma, accomplished blogger and soon to be author (his book My Friend, Sancho is ready to hit the markets), has been nominated for the 2008 weblog awards in two categories.

• Best Asian Blog
• Best Political Coverage

It is the only blog written out of India to be nominated.

About Amit Varma,

He used to write the weekly column Thinking It Through[1] [2]for the business newspaper Mint. He also writes the popular blog, India Uncut[3], which won the Best Indiblog Award at the Indibloggies in 2005[4] and was nominated again in 2006[5].

In October 2007, Varma won the 2007 Bastiat Prize for Journalism which aims to honour writers “whose work cleverly and wittily promotes the institutions of the free society”[6].

In 2008, his first novel, My friend, Sancho was one of the novels nominated to the Longlist For The Man Asian Literary Prize 2008.(Source: Wiki).

A person can vote once everyday from an IP. So please vote, and ensure that this guy from India brings laurels to the country.

>Yes, the brand man.. Tom Fishburne, has churned out a book of his cartoons.
It is called – This one time, at brand camp”

Tom is a hard core marketeer, and a wonderful one at that. He says, he started cartooning, drawing behind the HBR cases during MBA.

His cartoons, which just started off as an hobby, have reached great heights. It regularly appears inn many publications, like brandWeek, Market Leader, Asian wall street journal.

Mor about him, in the coming posts.

Links

Flickr

Website

>Nice ad.

Large sites have complete marketing departments to sell their website. Here i am talking about the marketing of the site itself and not its product. For example, no doubt Yahoo is great, it is doing nice, but yes it needs to rope in new consumers to increase its hit rate and its number of registered users. how does it do that? Marketing. yahoo has complete bilboards in major cities, has radio jingles, Tv ads, etc.. all cajoling the consumer to get online and use Yahoo.

Not all sites can afford that. So what do they do? Advertise on the web itself, pulling people towards it. This is like a TV channel placing its ads on its own channel. how can such a concept work? it will, on the web medium. it does atleast as far as building a recall is concerned.

The ad above is of such a site. It uses clever funny flash animation which sticks in the minds of consumers for long.

One obvious advantage with such a media is – LOW COST, or rather no cost, except for opportunity cost probably.

Great going!

>Yeah.. I am featured on the latest issues of Business today!! thanak you thank you for all the accolades. here is the print shot. okay, to make things straight my back is famous for now (yeah! that is me in the green tee). I was just wondering how exhilirated i feel seeing my pic in print inn a national magazine. I should sure become a politician to satisfy this need of mine.

Thanks to my brother, Jatin for locating the pic.

It has been a fun 3 weeks in campus. Second year relatively seems to be chill, and am sure its not going to be like this for long. how can it??.. It is IIM L after all. just waiting for the wind sheeter to move away for the storm to hit.

Was involved in loads of activities. pulled up a brilliant hoax. managed to make a record in selling the maximum number of t – shirts by one single committee. We as the Student Exchange committee came out with IIML INDIA tees for the batch to flash along with the exchange students. here is the pic.

One more thing for the STEX committee. we had a brilliant Overtures (intro of the committee to the juniors) with a wonderful video. thanks to the creative heads, along with the organizational heads!! lol
had fun making it. amazing experience. spending nights together in that endeavour, and then the satisfaction with the final output is something that cannot be expressed. ofcourse, alongside the memories of making it would be etched for a long time to come. Here i am acting like SARKAR for the shoot. was edited out later though!! 🙁

and finally one more media to bombard you with. The Video that we presented in the overtures.

If a picture speaks more than thousand words, i am sure a video speaks a lot more.

>Never thought that there would be an advantage of not knowing any language, but here I am sitting in front of two people commuting in some strange language (Malayalam), and I can’t make anything of it. Talking about the advantage – I don’t have to speak anything (Good it saves my voice). What the heck? I have not come all the way from Mumbai traversing 1000 odd kilometers just to be a silent spectator after completing my job of briefing the moderator. Aah! Wish I knew Malayalam!!

Seriously, I so want to myself interact with the consumers for a better feel of the reaction towards my product here, but am helpless! I am waiting so eagerly for Delhi – Where i myself would be able to interact with the consumers.

I am flying down to Delhi on Monday, would be in the capital on 19th afternoon. Junta in Delhi do ping me, would love to catch up with ya.

My project is going great guns. Am on a all India tour working for my product. Was in Vizag recently, went down to Mumbai for two days for the mid term review, and am now in Cochin ( Yes, God’s own place). Next it is Delhi, and then back to Mumbai. After that a short trip to Vizag to complete the study I started out there. It is a challenging project I should say, and if it turns up in the shape I have visualized, I am sure to be the next FMCG big guy in the country. (Aah! Long dreams I should say!)

Cochin’s an awesome place. I have put up here at MG road (Every major city sure has this road!), and went down to the marine drive yesterday evening ( one other place every major coastal town in the country boasts of!) along with Nirmal Rajoy – My senior at L, who is now headed to AVB group.

Now here I should talk about my last Saturday night in the Vizag trip. Me, Mukesh (Senior at L), Abhinav (Who came down all the way to Vizag from Bangalore > Vijayawada), Gauri, Golu, Sailesh, Abhishek went down to 10D pub. One awesome night it was. Started off with light drinks, graduated to tequila, and then any drink that followed, and gave it a grand finale with the fire shots. One helluva night it was.We partied wild till the wee hours of morning, and then after driving down the others home, me and Abhi were in for some more fun. We went down to Vizag’s night mess – The road outside HSBC call center. Finally, Mom had to call at around 5AM, asking me if I was interested in getting back home any soon! Mom and Dad had to go for their daily walk at 5:30AM, and I had locked the door so that I don’t face any disturbing sleep charges. Now it was high time I get home, lest I be the reason for their missed walking routine and bear the flak.

We got back home at around 5:30 when the sun was up, and people had started their morning jogs. We party revelers had not yet slept. An IIM can seriously screw your biological clock and make you completely unsocial, and insane people blame the call centers for their odd timings! They at least work! We are here awake all night doing nothing productive (Ah! Of course distressing ourselves, if that can be called anything near to productive)

Abhi had a train to catch at 6, and we slept at 5:30 thinking we would wake in 15, but that was not to happen. As expected, we woke up at 9:30, and Abhi was in a fix. Poor guy had a bus to catch at 7 from Vijayawada, and also some pending work to be done. Tight situation!!

We rushed to the station and he managed to get into the yashwantpur express at 11. Hope he reaches on time. I get home, bear the flak for being out all night, and ignoring the social acceptance protocol. Now it was time to get ready and “start” packing. I had a flight to catch at 2 in the afternoon for Mumbai. Dad, mom and Bro all came down to send me off and we went to the airport in a cab. And yeah, I traveled Indian Airlines (Finally something other than a low cost airline!!)

Reached Mumbai at about 5, after a brief halt at Hyderabad. With this constant fear of not being allowed into the hostel, I reached Churchgate, and luckily managed to find Pavan and Kuchi out. I asked Pavan to take in my suitcase, and walked in confidently myself avoiding any kind of eye contact with the watchman out there. Voila! I was here! Back in the hostel. Albeit only for 2 days. Have to leave for Cochin on Wednesday. Slept all evening and night and was in time for the office next day.

2 days in the office, made all travel arrangements, and started off for Cochin on Tuesday late night. Yeah! One more non-low cost airline – Air India. Ah! My fascination with these flying machine (nah! not the jeans brand). Now, Here I am in Cochin raring to go.