BRAToSPHERE

Tag: ads

  • >MTV Marketing

    >MTV has managed to be the youth icon for a decade or so now. (Ah! it voted Orkut as the youth icon last year, though )

    It has been showing some really creative products, and it reflects in each and every activity of theirs.

    MTV managed to keep the buzz alive on its flagship hugely popular reality show – Roadies, even when the season was not running. Constantly showing repeat runs, involving the game participants in another reality show – Splitsvilla, and even launching the Roadies Cheatcode DVD set. This has managed to keep alive the same enthu all across, and also keep the cash registers ringing.

    Also in adopting the latest youth fabs as the medium to reach out to them, MTV was always the front runner.It make use of Social Media marketing and is using the Orkut community MTV Roadies Battleground to create an Online Contest which is similar to the show’s TV version, making it completely interactive.

    The roadies show is now ready to go more international after the last year’s stint at bangkok. Its Australia now. The posters for the city auditions are mind blowing if anything.

    The campus programs also manage to mantain the same fun language. the recent event that it has launched in premier BSchools – A typical BPlan competition, but positioned it as ” DO SOME DIFFERENT SHIT”. The whole tone of the competition is quite informal, quite appealing to its target segment – Youth. Right way to attrat the young managers to join Vizacom18.

    Also, the latest series to hit its screens – “FULLY FALTOO FILM FESTIVAL”. The ads presented here are filled with humour. The poster itself would create the curiosity to watch the show atleast once.

    Admimst all this, hoow can it miss out India’s OSCAR entry.

  • >Amnesty ads in China

    >Amnesty International (commonly known as Amnesty or AI) is a Western based international non-governmental organization which defines its mission as “to conduct research and generate action to prevent and end grave abuses of human rights and to demand justice for those whose rights have been violated.( Source: Wikipedia)

    The motto of the organisation is – “It is better to light a candle than to curse the darkness”

    The recently concluded Beijing Olympics were spectacular, no doubt about it. Beijing Olympics was the platform China had created to showcase its might, its arrival to the world.

    Amnesty tried its full might to highlight the human rights issue in the nation through this platform.The Chinese authorities pledged that human rights would improve through the hosting of the Games. Amnesty swears to hold them to their word, particularly in areas linked to preparations for the Olympics judging their progress and inform the world. The core aim being to assess the impact of the Games on human rights in China, to highlight important related issues and to get the world involved.

    Some of the ads it had come out with, to highlight the issue to the global masses are –


    When i first saw these ads, had not heard much about amnesty and its activities, nor much about the grave Human rights issue in the neighbouring country. The ads have striked an emotional chord and have gone down well conveying the message in quite a relevant manner.