>INDEX’08
> INDEX- Information through Disguised Experimentation – this effort is aimed at tapping into the sub-conscious of the consumer. Businesses try to do this using conventional marketing tools, but at a high cost in terms of money, time and the inevitable biases that creep in. INDEX is IIM Lucknow’s endeavour to provide to the industry […]
>THE ART OF WAR
>Confront your soldiers with the deed itself; never let them know your design. When the outlookis bright, bring it before their eyes; but tell them nothing when the situation is gloomy. Have been reading The art of war by Sun Tzu. Amazing book. I am left wondering, how did Sun Tzu come up with a […]
>Indian MBA.. what ??
>Now here.. one of my fren pointed out my article on INDIANMBA.com and i was shocked. I have never written for them!!On checking out, the same rediff article found its way there.. n these ppl, din even think of letting me know. Ok, agreed. Once the article is printed on rediff it is their property, […]
>One more on Rediff
>One more of my articles on rediff. this time it is on tricks to nail the GDPI for entrance to top B Schools in the countrylast time over it was on how to crack CAT. So i guess, to complete the trilogy like most filmakers and even novelists these days do, my next article should […]